Things to be considered while applying Branding to SharePoint 2010 sites

• Targeted audience
• Is this an intranet, extranet, or the Internet?
• Targeted browsers
• Remember that IE6 is not supported out of the box.
• Only 32-bit IE7 and IE8 on Windows are fully supported without limitations.
• Other browsers are supported with some limitations.
• Version of SharePoint
• SharePoint Foundation
• SharePoint Server
• Screen resolution
• The most common resolution now is 1024×768.
• Will your users require something different?
• Questions to ask
• What is the time frame to create the brand?
• Is this a new design or one based on an existing design?
• Does this require any custom web parts or third-party web parts?
• What navigation is required?
• Horizontal
• Vertical
• Breadcrumb
• They define the skeleton of a site.
• They define the layout and flow of a web site.
• They promote ideas without distracting with colors.